Stories. Flavours. Crafts. From India to the World. Rooted in tradition. Curated with love.
Indian heritage crafts, traditional banana chips, blue pottery and kasavu cloth
ROOTED IN TRADITION. MADE FOR TODAY.

Discover India,
One Story at a Time.

Explore authentic foods, traditional crafts and timeless
treasures from every corner of India.

Every product has a place. A person. A story.
THE ART OF BELONGING
Authentic by natureThoughtfully curatedEvery product, a storyProudly from India
MANY STATES. ENDLESS STORIES.

A journey through India

Choose a state. Discover a world of its own.

HANDPICKED. HEARTFELT.

Stories worth bringing home

Discover products with a history, a place and a story.

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Aranmula KannadiKerala
Heritage4.6

Aranmula Kannadi

More than a mirror. A reflection of generations.

Aranmula, KeralaAranmula artisan community · Hand-polished metal craftsmanship
₹4,999
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Kerala Banana ChipsKerala
Snacks4.7

Kerala Banana Chips

Golden, crisp, and unmistakably Kerala.

Kozhikode, KeralaRegional producers · Traditional coconut-oil frying
₹299
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Jaipur Blue PotteryRajasthan
Crafts4.6

Jaipur Blue Pottery

Royal blues, shaped by skilled hands.

Jaipur, RajasthanJaipur artisan community · Quartz-based blue pottery
₹1,799
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Kerala Kasavu SareeKerala
Textiles4.7

Kerala Kasavu Saree

Ivory cotton. Golden threads. Timeless grace.

Balaramapuram, KeralaBalaramapuram artisan community · Kerala handloom weaving
₹2,499
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Pattachitra PaintingOdisha
Heritage4.9

Pattachitra Painting

Stories painted with extraordinary patience.

Raghurajpur, OdishaRaghurajpur artisan community · Traditional cloth painting
₹4,499
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Kerala Black PepperKerala
Spices4.6

Kerala Black Pepper

The original treasure of the Malabar coast.

Wayanad, KeralaRegional producers · Malabar spice cultivation
₹399
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Kashmiri PashminaKashmir
Textiles4.6

Kashmiri Pashmina

A soft embrace of Himalayan craftsmanship.

Srinagar, KashmirSrinagar artisan community · Fine shawl weaving
₹15,999
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Bankura Terracotta HorseWest Bengal
Crafts4.8

Bankura Terracotta Horse

Earth, fire, and a proud Bengali silhouette.

Panchmura, West BengalPanchmura artisan community · Terracotta sculpting
₹1,299
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Kerala palm-lined backwaters
IN THE SPOTLIGHT · KERALA

God’s own country.
Extraordinary stories.

A land of spices, timeless craftsmanship,
distinctive flavours and living traditions.

Discover Kerala
THOUGHTFULLY BROUGHT TOGETHER

Curated for the curious

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WHY ROOTS OF INDIA?

More than shopping.
A journey through India.

Authentic by origin

Genuine regional traditions, thoughtfully selected.

Every product has a story

Know the history and culture behind what you bring home.

Made by people, not just hands

Celebrate artisans and the communities behind the craft.

Discover a different India

Explore the extraordinary in every corner of the country.

An artisan polishing a traditional metal mirror in his workshop
THE HANDS BEHIND THE HERITAGE

Made with patience.
Passed down with pride.

In quiet workshops across India, tradition lives on. In every careful detail, every practiced gesture, every piece made by hand.

Meet the craft communities keeping these stories alive.

Meet the makersAranmula, Kerala · Traditional metal craftsmanship